Author
COO
Arham runs performance marketing at Devfinix — Google Ads, Meta Ads, and the measurement underneath both. He is the person who gets asked why a campaign that looks healthy in the platform is not showing up in the bank account.
Most of his work is diagnostic before it is creative: auditing where spend leaks, separating a tracking failure from a demand failure, and deciding which channel deserves the next increment of budget. As COO he also runs delivery, which means he sees what happens after the lead arrives.
He writes about paid acquisition, measurement, and the platform decisions that quietly determine whether a campaign can be measured at all.
Writes about
Google captures demand that already exists. Meta creates demand for something nobody was searching for. Choose by which one your offer actually needs.
Every page-one result for this comparison is published by someone selling the headless half. We sell neither, so here is the version with the costs left in.
Most wasted Google Ads budget is not exotic. It sits in seven places you can check before lunch, plus one nobody looks at: your own conversion tracking.
Most migration guides stop at which app moves your products across. The part that costs money is the URL and redirect work almost nobody scopes properly.
